Author Archives: MattCarlson

Shouldn’t a media manager know what it’s like to be a media member?

If your PR counselor has been a journalist or influencer, they can better help you connect with journalists and influencers. They’ll also know how to deliver your organization’s messages and expertise with the clarity and credibility of a journalist via owned, social and paid media channels.

That’s the difference between MC3 and other PR and communications consultancies. We are experienced journalists whose skills are good enough for the toughest editors at the world’s leading news organizations. We may have butted heads with these crusty gatekeepers, but they respect and trust us as colleagues.

So we know what makes a story — and how to convincingly include your organization in the discussion.

As part of this, we adaptively leverage the latest digital and social platforms as intercon...