If your PR counselor has been a journalist or influencer, they can better help you connect with journalists and influencers. They’ll also know how to deliver your organization’s messages and expertise with the clarity and credibility of a journalist via owned, social and paid media channels.
That’s the difference between MC3 and other PR and communications consultancies. We are experienced journalists whose skills are good enough for the toughest editors at the world’s leading news organizations. We may have butted heads with these crusty gatekeepers, but they respect and trust us as colleagues.
So we know what makes a story — and how to convincingly include your organization in the discussion.
As part of this, we adaptively leverage the latest digital and social platforms as interconnected tools, not toys. We know that connections with your stakeholders and other publics are built on the clarity and purpose of the words and images you send them. We fortify that with a multilingual, multicultural world view.
MC3 counselors also are savvy strategic marketing communicators with meticulous tactical skills. Everything we recommend to and do for clients makes bottom-line, business sense.
Many of our clients used to have relationships with larger PR agencies and marketing communication firms. They were frustrated by the big bills, coupled with disappointing service from agency staff whose resumes didn’t justify $150+ hourly rates.
Once these organizations started working with MC3, they found an affordable, deeply experience partner that counsels, leads, plans and executes meticulously — and always with the client’s best business interests and budget in mind.
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